I create cocktail menus as complete storytelling products from concept and flavor to design and service. My approach blends bar expertise, visual thinking, and performative presentation. I help bars and venues not just serve drinks, but tell stories through them – engaging guests, surprising them, and creating a memorable experience.
Cocktail list concept
I develop unique ideas and meanings, turning the menu into a reflection of the venue's philosophy
Developing signature cocktails
I create recipes that bring out the idea and flavor, taking into account trends and audience needs
Menu design
I design physical and digital cocktail lists with aesthetics and convenience in mind
Project Visual Identity
Helping venues look cohesive, from font to cocktail serving
Team training and storytelling
I teach bartenders and service men how to convey the concept through words, gestures and presentation
Elements of performance in serving
I incorporate acting and directing techniques into the moment when the cocktail meets the guest
My approach is based on the fusion of several fields: bartending, design, theatre, and storytelling. This allows me to create not just delicious drinks, but a living, immersive experience for the guest. I believe that every cocktail can be a story — if it’s thoughtfully conceived, beautifully designed, and skillfully served.
I’m a cross-disciplinary bartender and designer. I create cocktail menus as a form of artistic expression.
I don’t just create delicious drinks — I develop concepts based on aesthetic, cultural, or social meanings. My work is about cocktails with an idea, visual design, storytelling, and presentation.
I create a cohesive, meaningful product that helps a bar not only profit but also speak on its behalf. I put into this aesthetics and honesty, attention to detail, and genuine care.
I create cocktail menus that don’t just please — they mean something.
Choose Your Journey
“Basis” — Cocktail Menu Creation
Perfect for bars looking to refresh or build a well-balanced, modern cocktail menu from scratch. Includes:
Concept development (theme, mood, structure)
Creation of 8–12 original cocktails
Balanced flavor profiles, alcohol base, and strength
Detailed recipes with exact proportions
Garnish and glassware selection
Preparation of spec sheets and instructions
“Visual” — Menu + Design
For bars that want not only a strong cocktail program but also a visually impactful presentation — both in-house and online. Includes everything from the “Basis” package, plus:
Design of both digital and printed versions of the menu
Visual styling of drinks for presentations and promo
Selection of design elements (fonts, colors, layout, moodboard)
Print-ready and web-ready file preparation
“Story” — Menu + Design + Storytelling & Team Training
Ideal for bars that want to turn every cocktail into a story and create a truly immersive guest experience. Includes everything from the “Visual” package, plus:
Custom storytelling development for each cocktail
Writing texts for the menu, waitstaff, and bartenders
Team training sessions on:
— Presenting cocktails through storytelling
— Creating emotional guest experiences
— The role of theatre and empathy in service
Guest interaction scenarios (bartender as narrator)