ELIZAR HASHTSA

Cross-disciplinary Bartender & Mixologist
Designer & Storytelling Trainer
I create cocktail menus as complete storytelling products from concept and flavor to design and service. My approach blends bar expertise, visual thinking, and performative presentation.
I help bars and venues not just serve drinks, but tell stories through them – engaging guests, surprising them, and creating a memorable experience.
Cocktail list concept
I develop unique ideas and meanings, turning the menu into a reflection of the venue's philosophy
Developing signature cocktails
I create recipes that bring out the idea and flavor, taking into account trends and audience needs
Menu design
I design physical and digital cocktail lists with aesthetics and convenience in mind
Project Visual Identity
Helping venues look cohesive, from font to cocktail serving
Team training and storytelling
I teach bartenders and service men how to convey the concept through words, gestures and presentation
Elements of performance in serving
I incorporate acting and directing techniques into the moment when the cocktail meets the guest
My approach is based on the fusion of several fields: bartending, design, theatre, and storytelling.
This allows me to create not just delicious drinks, but a living, immersive experience for the guest.
I believe that every cocktail can be a story — if it’s thoughtfully conceived, beautifully designed, and skillfully served.
I’m a cross-disciplinary bartender and designer. I create cocktail menus as a form of artistic expression.

I don’t just create delicious drinks — I develop concepts based on aesthetic, cultural, or social meanings.
My work is about cocktails with an idea, visual design, storytelling, and presentation.
I create a cohesive, meaningful product that helps a bar not only profit but also speak on its behalf. I put into this aesthetics and honesty, attention to detail, and genuine care.

I create cocktail menus that don’t just please — they mean something.
Choose Your Journey
“Basis” — Cocktail Menu Creation
Perfect for bars looking to refresh or build a well-balanced, modern cocktail menu from scratch.
Includes:
  • Concept development (theme, mood, structure)
  • Creation of 8–12 original cocktails
  • Balanced flavor profiles, alcohol base, and strength
  • Detailed recipes with exact proportions
  • Garnish and glassware selection
  • Preparation of spec sheets and instructions
“Visual” — Menu + Design
For bars that want not only a strong cocktail program but also a visually impactful presentation — both in-house and online.
Includes everything from the “Basis” package, plus:
  • Design of both digital and printed versions of the menu
  • Visual styling of drinks for presentations and promo
  • Selection of design elements (fonts, colors, layout, moodboard)
  • Print-ready and web-ready file preparation
“Story” — Menu + Design + Storytelling & Team Training
Ideal for bars that want to turn every cocktail into a story and create a truly immersive guest experience.
Includes everything from the “Visual” package, plus:
  • Custom storytelling development for each cocktail
  • Writing texts for the menu, waitstaff, and bartenders
  • Team training sessions on:
  • — Presenting cocktails through storytelling
  • — Creating emotional guest experiences
  • — The role of theatre and empathy in service
  • Guest interaction scenarios (bartender as narrator)
  • Final team presentation and onboarding workshop
My portfolio
Feel free to contact me
Elizar Hashtsa
Cross-disciplinary Bartender & Mixologist
Designer & Storytelling Trainer
Made on
Tilda