THE LANGUAGE OF CONNECTION
"I am, because we are" – a philosophy of the interconnectedness of all people, emphasizing the importance of humanity and community.
Cocktail Menu
The Concept of International Friendship
"I am, because we are" – a philosophy of the interconnectedness of all people, emphasizing the importance of humanity and community. The foundation of this concept is the creation of an atmosphere of friendship and unity, where each guest feels their significance and belonging to a larger cosmopolitan community. The cocktail menu "The Language of Connection" is not just a collection of drinks. It is a journey through cultures and language, an exploration of unique expressions of friendship, love, and mutual understanding through 6 untranslatable words. Each word represents an important aspect of human connections, and the flavor of each cocktail conveys its spirit, turning language into a gastronomic experience. Here, traditions and new combinations meet, just as people from all over the world meet—at one table, in one conversation.
Key Elements of the Concept
This section presents the key ideas that help create a unique menu for the bar, merging culture, philosophy, and friendship, reflecting the concept of "The Language of Connection" – bringing people together through unique cocktails that symbolize intercultural communication and mutual understanding.
Cocktail Names Inspired by Untranslatable Words
Each cocktail name carries a philosophy, becoming the foundation of the drink
Visual Styling
Using elements reflecting a global theme (maps, flags, symbols of unity) creates a unique atmosphere.
Cultural Context
Each cocktail is accompanied by a description of the word that forms the basis of its name, deepening the understanding of the drink’s philosophy.
For example, Koi No Yokan – a Japanese feeling of love, the sense that meeting someone predicts a deep connection.
For example, Koi No Yokan – a Japanese feeling of love, the sense that meeting someone predicts a deep connection.
Color Palette
Warm and calm shades for drinks symbolizing friendship and understanding, bright colors to symbolize joy and love
Ingredients as Cultural Elements
The use of ingredients related to the cultures and regions from which the words originate. For example, Firgun uses elements from Israeli cuisine
The Theme of Unity in Serving
Serving multiple cocktails in one set symbolizes the unity of different cultures
Quotes and Wisdoms
Quotes about friendship and cooperation placed next to the cocktail names add a philosophical touch.
Intercultural Pairing Cocktails
Creating paired cocktails that represent the combination of two cultures, for example, a cocktail with Japanese sake and African rum
Visual Elements of Language
The use of symbols and fonts reminiscent of different writing systems emphasizes the idea of "the language of connection."
Expression Through Textures and Presentations
Cocktails with minimalist presentations for tranquility or bright, layered ones for joy
Midjourney Visual Moodboard
Additional Ideas to Deepen the Concept
International Ingredients and Spices
Using unique spices such as Peruvian quinoa, Moroccan rose water, or Mexican chili to convey the atmosphere of different countries.
Flavor Intertwining
Creating cocktails with unexpected yet harmonious combinations, symbolizing the merging of cultures
The Story of Each Cocktail
Adding stories about the origin of the words and traditions, deepening the understanding of the drinks
Gastronomic Pairing
Choosing appetizers that match national cuisines, emphasizing the cocktail’s philosophy. For example, Meraki – mini bruschettas with olive oil and aromatic herbs
The Theme of Sincerity and Warmth
Cocktails with warming ingredients, such as hot drinks or those based on spiced liqueurs
Geographical Connection Through Ingredients
Using ingredients that symbolize different geographical regions, for example, a cocktail with Japanese jasmine for Koi No Yokan
Folkloric Elements in Cocktails
The menu is complemented by cocktails inspired by the mythology and folklore of different cultures, as seen in Saudade
Environmental and Social Responsibility
Using ingredients from fair trade or environmentally sustainable practices.
Contemporary Bar Trends
These trends will help form a menu that is fresh, contemporary, and inspired by new cultural and flavor trends, perfectly fitting the concept of "The Language of Connection."
- Seasonal and Local IngredientsUsing fresh, local, and seasonal products for cocktails has become a major trend. This focus on natural and eco-friendly ingredients gives drinks uniqueness and freshness.01
- Distillates and Fermented DrinksUsing unique distillates and fermented drinks, such as kombucha or fermented fruits, opens new flavor horizons, aligning with the trend towards naturalness and authenticity02
- Technology and InnovationMolecular gastronomy, liquid nitrogen, and techniques like infusions and foam creation allow for cocktails with interesting textures and visual effects, turning drinks into works of art03
- Mixing Alcoholic CulturesCombining different alcohol styles, such as Japanese sake with Mexican tequila or African rum with Peruvian peyote, creates exotic and unusual flavor combinations, reflecting the concept of intercultural connection04
- Cocktails Based on Plant MilkUsing almond, oat, or coconut milk to create vegan or lactose-free cocktails is becoming increasingly popular05
- Trendy Elements Inspired by NatureNatural extracts, colorants, and herbs are becoming important elements of cocktail design, emphasizing the connection to nature and harmony06
- Cocktails with Herbs and SpicesHerbs and spices like basil, rosemary, lavender, cardamom, and turmeric add layered flavor accents and unique aromas07
- Craft and Local SpiritsUsing craft spirits from local producers, such as whiskey, gin, or tequila, helps create unique flavors and supports the local economy08
- Herbal Infusion CocktailsHomemade infusions with herbs, spices, and fruits reflect the trend toward naturalness and tradition, creating drinks that highlight seasonal or natural cycles.09
Press Release for the Cocktail Menu "The Language of Connection"
Concept Features:
- Intercultural Connection: Each cocktail embodies the philosophy of the "Citizen of the World," emphasizing the importance of unity and mutual understanding.
- Ingredients with Deep Meaning: Carefully selected components of the cocktails reveal cultural and emotional associations, creating unique flavor combinations.
- Elegance and Minimalism: The visual elements of the menu and drinks support the concept of unity and cooperation while creating an atmosphere of elegance and harmony.
We are proud to present the new cocktail menu "The Language of Connection," which immerses guests in a world of intercultural connections, friendship, and harmony. Inspired by the philosophy that true communication is not limited to words but is expressed through emotions, gestures, and even tastes, this menu offers a unique journey through cocktails, each connected to an untranslatable word from different languages around the world.
Each drink name is inspired by a word that cannot be accurately translated but symbolizes important human values – friendship, love, acceptance, and support. This cocktail menu invites guests to feel that, despite cultural differences, we are all connected by shared ideals and the desire for cooperation.
Each drink name is inspired by a word that cannot be accurately translated but symbolizes important human values – friendship, love, acceptance, and support. This cocktail menu invites guests to feel that, despite cultural differences, we are all connected by shared ideals and the desire for cooperation.
Example Cocktail:
"Ubuntu" – this cocktail embodies the philosophy of unity and mutual understanding, based on the African wisdom "I am, because we are." It combines white rum infused with rooibos tea, refreshing lime soda, and spicy ginger, creating a balance between smoothness and sharpness that reflects harmony and interconnectedness.
"The Language of Connection" is not just a cocktail menu but a philosophy where each drink reveals a new meaning. Flavors that connect, an invitation to conversation and understanding — that’s what makes this menu special.
Invitation to a Unique Experience:
The launch of the new cocktail menu "The Language of Connection" is an opportunity to become part of an atmosphere of friendship and unity, where the boundaries between cultures disappear, and each guest can feel like part of something greater.
"Ubuntu" – this cocktail embodies the philosophy of unity and mutual understanding, based on the African wisdom "I am, because we are." It combines white rum infused with rooibos tea, refreshing lime soda, and spicy ginger, creating a balance between smoothness and sharpness that reflects harmony and interconnectedness.
"The Language of Connection" is not just a cocktail menu but a philosophy where each drink reveals a new meaning. Flavors that connect, an invitation to conversation and understanding — that’s what makes this menu special.
Invitation to a Unique Experience:
The launch of the new cocktail menu "The Language of Connection" is an opportunity to become part of an atmosphere of friendship and unity, where the boundaries between cultures disappear, and each guest can feel like part of something greater.
Bartender Storytelling Slide
"Each cocktail on our menu is inspired by untranslatable words from different languages that symbolize important values such as friendship, understanding, and openness.
For example, "Ubuntu" – this cocktail embodies the philosophy of unity and mutual understanding, based on the African wisdom "I am, because we are." It combines white rum infused with rooibos tea, refreshing lime soda, and spicy ginger, creating a balance between smoothness and sharpness that reflects harmony and interconnectedness.
For example, "Ubuntu" – this cocktail embodies the philosophy of unity and mutual understanding, based on the African wisdom "I am, because we are." It combines white rum infused with rooibos tea, refreshing lime soda, and spicy ginger, creating a balance between smoothness and sharpness that reflects harmony and interconnectedness.
The Language of Connection
Cocktail Menu
We wanted each cocktail to tell its own story. Your task is to feel these stories and pass them on. It’s all about unity, openness, and respect. Immerse yourself in an atmosphere where each sip helps you feel connected to something greater.
UBUNTU
(Zulu and Xhosa, South Africa)
(Zulu and Xhosa, South Africa)
Havana Club / Rooibos / Ginger / Lime soda / Apple sorbet cube
The philosophy of Ubuntu means "I am because we are" and emphasizes the power of mutual aid and community. This cocktail symbolizes friendship and support, bringing ingredients together in a way that makes them work in harmony, creating a balanced flavor experience.
Havana Club 3 infused with rooibos
Fresh ginger
Lime Soda
Garnish: Apple purée sorbet cube
Highball glass
Havana Club 3 infused with rooibos
Fresh ginger
Lime Soda
Garnish: Apple purée sorbet cube
Highball glass
Hygge (Danish)
Absolut / Coconut milk / Strawberry & melon purée / Tarragon / Melon foam / Lime crust
Hygge is coziness, warmth, and harmony in every moment. This cocktail conveys that feeling with its soft flavor profile and pleasant sweet-sour balance, creating an atmosphere of comfort.
Milkpunch
Absolut
Basic lactic acid cordial
Coconut milk
Strawberry puree, Melon puree
Tarragon
Garnish: Melon foam, Lime crust
Nick & Nora glass
Milkpunch
Absolut
Basic lactic acid cordial
Coconut milk
Strawberry puree, Melon puree
Tarragon
Garnish: Melon foam, Lime crust
Nick & Nora glass
Dépaysement (French)
Beefeater / lemon / caraway / rosemary / olives / basil / kimchi pickle
Dépaysement – the feeling that arises when you find yourself in a foreign country, as a traveler, foreigner, or immigrant. It is the sensation of stepping out of your familiar world into something entirely new and unknown. That moment when you arrive in an unfamiliar city, where the sounds, scents, and flavors are completely different—yet this very unfamiliarity makes the experience thrilling.
The taste of this cocktail captures that journey. The aromatic cumin and rosemary evoke Mediterranean landscapes, olives and basil bring in the essence of southern shores, while kimchi cucumber adds a touch of bold Asian spice. At the heart of it all is Beefeater, a classic London gin that ties these contrasts together into one harmonious experience.
Olive oil fat-washed Beefeater
Mediterranean cordial (cumin, rosemary, basil)
Kimchi brine
Garnish: Kimchi pickle
Nick & Nora glass
The taste of this cocktail captures that journey. The aromatic cumin and rosemary evoke Mediterranean landscapes, olives and basil bring in the essence of southern shores, while kimchi cucumber adds a touch of bold Asian spice. At the heart of it all is Beefeater, a classic London gin that ties these contrasts together into one harmonious experience.
Olive oil fat-washed Beefeater
Mediterranean cordial (cumin, rosemary, basil)
Kimchi brine
Garnish: Kimchi pickle
Nick & Nora glass
Ikigai (Japanese)
Ki No Bi / Chum Churum Soju Yogurt / Citrus / Simple syrup / Jasmine sparkling water / Rose Turkish Delight
The reason for being—the thing that gives life meaning and motivates you to wake up every morning.
Ki No Bi
Chum Churum Soju Yogourt
Super Juice
Simple
Jasmine sparkling water splash
Garnish: Rose Turkish Delight (Rahat-Lokum)
Old fashioned glass
Ki No Bi
Chum Churum Soju Yogourt
Super Juice
Simple
Jasmine sparkling water splash
Garnish: Rose Turkish Delight (Rahat-Lokum)
Old fashioned glass
Karot (ARMENIAN)
Ararat apricot / Jasmine cordial / Artsakh Khme Orange sparkling wine / Apricot Flower
The word "Karot" (Կարոտ) in Armenian means "nostalgia" or "a deep longing to return." It is a feeling of yearning for one’s homeland, a past time, or loved ones. Often, it is associated with warm memories and the desire to go back home or relive something precious from the past.
Ararat apricot
Jasmine cordial
Artsakh Khme Orange sparkling wine
Garnish: Apricot Flower
Spritz Glass
Ararat apricot
Jasmine cordial
Artsakh Khme Orange sparkling wine
Garnish: Apricot Flower
Spritz Glass
Sobremesa (SPANISH)
Four Roses / Amaro Montenegro / Cocchi Storico / Сhocolate bitter / Сherry / Сoffee / Almond / Almond Flour Brownie
The time spent at the table after a meal, when people talk and enjoy each other's company.
Four Roses
Cocchi Storico
Amaro Montenegro
Infusion of cherry, coffee, and almond
Chocolate bitter
Garnish: Brownie, based on bitter Belgian chocolate, with almond flour and cane sugar added to it
Four Roses
Cocchi Storico
Amaro Montenegro
Infusion of cherry, coffee, and almond
Chocolate bitter
Garnish: Brownie, based on bitter Belgian chocolate, with almond flour and cane sugar added to it
Each cocktail name is inspired by a word that cannot be directly translated but symbolizes important human values — friendship, love, acceptance, and support. This cocktail menu invites you to feel that despite cultural differences, we are all connected by common ideals and a shared desire for collaboration.
Big thanks for help:
Artem Smirnov for providing the conditions and your time
Pavel Pichugin for great photos of the drinks
Evangelina Shlenskaya for the garnishes and for putting up with me
Pavel Pichugin for great photos of the drinks
Evangelina Shlenskaya for the garnishes and for putting up with me
